Alfred

Vendor Biography

Alfred Waithaka is a Kenyan author and youth mindset strategist committed to shaping a generation that thinks critically, acts intentionally, and leads boldly.

His debut book, Game Mind Change, was written during a defining season after high school — a year marked by uncertainty, unanswered questions, and the realization that direction is not found by chance, but built by design.

With the foundational wisdom passed down from his father and a deep commitment to self-education through books, Alfred began rebuilding his own thinking. That journey evolved into a mission: to help young people, especially in their 20s, master their mindset during the most decisive decade of their lives.

Game Mind Change is a powerful guide designed to help readers rewire their thinking, build mental resilience, and transform challenges into opportunities. Through practical exercises, mindset-shifting strategies, and real-life insights, the book equips young adults to break free from limiting beliefs, sharpen decision-making, and stay disciplined when life becomes demanding.

Alfred believes the 20s are not for confusion — they are for construction. And the mind is the first structure to build.