This book is an exhaustive introductory resource for research students at undergraduate and postgraduate levels. Students will gain an understanding of writing research as well as develop practical skills in writing research proposals using both quantitative and qualitative approaches. The scope includes conducting and reporting data ethical practices in research and learning of vital skills in communication research ideas using the APA style of documentation
The authors have adopted a practical and comprehensive approach that equips the researchers with the foundational knowledge and skills to begin their research journey, conduct actual fieldwork as well as tackle the common problems faced by new researchers head on
The book is supported by pedagogical features, including learning outcomes, practical scenarios , reader reflections and review questions. Also included are new era aspects and skills to consider such as collaboration , communication , creativity , critical thinking and problem solving which will prepare students to embrace the opportunities and meet the challenges of learning and teaching research in the 21st century