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Direct Response Advertising Made Easy
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Brief Summary
Double Your Ad Campaign Results!
Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders.
Action-oriented advice covers:
• The 18 most common mistakes in advertising
• 18 ways to create copy that induces response
• 16 ways to stop prospects in their tracks
• 20 great ideas to increase visibility
Double the response of your next advertising campaign and give an immediate lift to your bottom line.
ISBN:9781599180465
Author:Entrepreneur Press and Roscoe Barnes III
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Kingfisher First Picture Atlas
Easy-to-understand maps, plus lively and informative text make this an essential atlas for younger readers. Pictograms show where to find animals and places of interest. The Kingfisher First Picture Atlas is a fun and attractive reference book for use at home and at school.• Penguin-shaped ribboned bookmark with map legend• Easy-to-use picture icons mark key industries and places of interest• Brightly colored, clear maps encourage younger readers to find out more
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The God Chasers by Tommy Tenney
Brief Summary
The God Chasers: My Soul Follows Hard After Thee
Who Is a God Chaser?
A God Chaser is an individual whose hunger exceeds his reach.
A God chaser is a person whose passion for God's presence presses him to chase the impossible in hopes that the uncatchable might catch him. A child chases a loving parent until, suddenly, the strong arms of the father enfold the chaser. The pursuer becomes the captive; the pursued the captor. Paul put it this way, "...but I follow after, if that I may apprehend that for which also I am apprehended of Christ Jesus" (Phil. 3:12).
Job was a God chaser. He said, "Oh that I knew where I might find Him!" David was one; he said. "My soul followeth hard after Thee." The passionate paths of God chasers can be traced across the pages of history from Moses the stutterer, David the singer, and Paul the itinerant preacher, to contemporaries like A.W. Tozer, Leonard Ravehill, and countless others who share one common bond: an insatiable hunger to know their Lord.
Add your name to the list...become a God chaser. Who knows? You might be the one He catches.
ISBN:9780768426205
Author:Tommy Tenney
Blood on the Fog: Pocket Poets Series No. 62 (City Lights Pocket Poets Series, 62) by Tongo Eisen Martin
2021 Golden Poppy Award Winner for Poetry - Chosen by the California Independent Booksellers Alliance
2022 California Book Award Finalist
Politically astute, filled with wisdom and great humanity, this is poetry meant to conjure a healing and provoke a confrontation, an invitation to a journey through Black America.
"Words are not the revolution itself, Eisen-Martin seems to say, and yet this book disturbed me more than any other I read this year. It reminds me that poetry can rewire our thinking—can actually change our minds—by using nothing like the rote language we’re so used to hearing in speech and in prose. It can jolt us out of patterns, back into intelligence."—The New York Times, "The Best Poetry of 2021"
A rhapsodic follow-up to Tongo Eisen-Martin's Heaven is All Goodbyes, this collection further explores themes of love and loss, family and faith, refracted through the lens of Black experience. These poems honor intellectual tradition and ancestral knowledge while blazing an entirely new path, recording and replaying the poet's sensory travels through America, from its packed metropolises to desolate anytowns. Radical, outraged, knowing, wry, and deeply humane, these are poems of survival that soar with a vision of collective liberation.
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The challenge facing President Jack Ryan is an old one with a terrifying new twist. The international stalemate with North Korea continues into its seventh decade. A young, untested dictator is determined to prove his strength by breaking the deadlock. Like his father before him, he hangs his plans on the country’s nuclear ambitions. Until now, that program was impeded by a lack of resources. However, there has been a dramatic change in the nation’s economic fortune. A rich deposit of valuable minerals have been found in the Hermit Kingdom. Coupled with their nuclear capabilities, the money from this find will make North Korea a dangerous force on the world stage.
There’s just one more step needed to complete this perfect plan…the elimination of the president of the United States.
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Insurgent
One choice can transform you—or it can destroy you. But every choice has consequences, and as unrest surges in the factions all around her, Tris Prior must continue trying to save those she loves—and herself—while grappling with haunting questions of grief and forgiveness, identity and loyalty, politics and love.
Tris's initiation day should have been marked by celebration and victory with her chosen faction; instead, the day ended with unspeakable horrors. War now looms as conflict between the factions and their ideologies grows. And in times of war, sides must be chosen, secrets will emerge, and choices will become even more irrevocable—and even more powerful.
Transformed by her own decisions but also by haunting grief and guilt, radical new discoveries, and shifting relationships, Tris must fully embrace her Divergence, even if she does not know what she may lose by doing so. New York Times bestselling author Veronica Roth's much-anticipated second book of the dystopian DIVERGENT series is another intoxicating thrill ride of a story, rich with hallmark twists, heartbreaks, romance, and powerful insights about human nature.""
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What to Expect When You’re Expecting by Heidi Murkoff
Announcing a brand new, cover-to-cover revision of America's pregnancy bible. What to Expect When You're Expecting is a perennial New York Times bestseller and one of USA Today's 25 most influential books of the past 25 years. It's read by more than 90% of pregnant women who read a pregnancy book--the most iconic, must-have book for parents-to-be, with over 14.5 million copies in print.
Now comes the Fourth Edition, a new book for a new generation of expectant moms--featuring a new look, a fresh perspective, and a friendlier-than-ever voice. It's filled with the most up-to-date information reflecting not only what's new in pregnancy, but what's relevant to pregnant women. Heidi Murkoff has rewritten every section of the book, answering dozens of new questions and including loads of new asked-for material, such as a detailed week-by-week fetal development section in each of the monthly chapters, an expanded chapter on pre-conception, and a brand new one on carrying multiples.
More comprehensive, reassuring, and empathetic than ever, the Fourth Edition incorporates the most recent developments in obstetrics and addresses the most current lifestyle trends (from tattooing and belly piercing to Botox and aromatherapy). There's more than ever on pregnancy matters practical (including an expanded section on workplace concerns), physical (with more symptoms, more solutions), emotional (more advice on riding the mood roller coaster), nutritional (from low-carb to vegan, from junk food–dependent to caffeine-addicted), and sexual (what's hot and what's not in pregnant lovemaking), as well as much more support for that very important partner in parenting, the dad-to-be.
Overflowing with tips, helpful hints, and humor (a pregnant woman's best friend), this new edition is more accessible and easier to use than ever before. It's everything parents-to-be have come to expect from What to Expect... only better.
DIARY OF A WIMPY KID CABIN FEVER
The authorities are closing in, but when a surprise blizzard hits, the Heffley family is trapped indoors. Greg knows that when the snow melts he's going to have to face the music, but could any punishment be worse than being stuck inside with your family for the holidays?
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Eddie is a wounded war veteran, an old man who has lived, in his mind, an uninspired life. His job is fixing rides at a seaside amusement park. On his 83rd birthday, a tragic accident kills him as he tries to save a little girl from a falling cart. He awakes in the afterlife, where he learns that heaven is not a destination, but an answer.
In heaven, five people explain your life to you. Some you knew, others may have been strangers. One by one, from childhood to soldier to old age, Eddie's five people revisit their connections to him on earth, illuminating the mysteries of his "meaningless" life, and revealing the haunting secret behind the eternal question: "Why was I here?"
Piano Manual Buying Using and Maintaining a Piano by John Bishop and Graham Barker
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A trouble-shooting section explains how to check condition and diagnose common piano ailments, and then three maintenance chapters follow, detailing different levels.
The ‘easy’ section covers routine tasks that anyone can and should do; ‘moderate’ looks at maintenance and repair that someone with good DIY skills can achieve; and ‘advanced’ covers work that is usually best left to professionals but that it’s nonetheless good to know about.
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DIARY OF A WIMPY KID: HARD LUCK
Greg Heffley's on a losing streak. His best friend, Rowley Jefferson, has ditched him, and finding new friends in middle school is proving to be a tough task. To change his fortunes, Greg decides to take a leap of faith and turn his decisions over to chance. Will a roll of the dice turn things around, or is Greg's life destined to be just another hard-luck story?
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Brief summary
Do you have what it takes to succeed in your career?
The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, not even technical know-how or years of expertise. The single most important factor in job performance and advancement is emotional intelligence.
Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their importance, and shows how they can be fostered.
For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it's the essential ingredient for reaching and staying at the top in any field, even in high-tech careers.
And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.
Comprehensively researched, crisply written, and packed with fascinating case histories of triumphs, disasters, and dramatic turnarounds, Working with Emotional Intelligence may be the most important business book you'll ever read.
Drawing on unparalleled access to business leaders around the world and studies in more than 500 organizations, Goleman documents an astonishing fact: in determining star performance in every field, emotional intelligence matters twice as much as IQ or technical expertise.
Readers also discover how emotional competence can be learned. Goleman analyzes five key sets of skills and vividly shows how they determine who is hired and who is fired in the top corporations in the world. He also provides guidelines for training in the "emotionally intelligent organization," in chapters that no one, from manager to CEO, should miss.
Working with Emotional Intelligence could prove to be the most important reference for bottom-line businesspeople in the first decades of the 21st century
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For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it.
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The Secret contains wisdom from modern-day teachers -- men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.
DIARY OF A WIMPY KID LAST STRAW
Let's face it: Greg Heffley will never change his wimpy ways. Somebody just needs to explain that to Greg's father.
You see, Frank Heffley actually thinks he can get his son to toughen up, and he enlists Greg in organized sports and other "manly" endeavors. Of course, Greg is able to easily sidestep his father's efforts to change him. But when Greg's dad threatens to send him to military academy, Greg realizes he has to shape up . . . or get shipped out.
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DIARY OF A WIMPY KID: THE UGLY TRUTH
Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be?
Greg suddenly finds himself dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older—all without his best friend, Rowley, at his side. Can Greg make it through on his own? Or will he have to face the "ugly truth"?"
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Wattsup Magazine Hard Cover
Brief Summary
Watts up magazine is East Africa’s newest and only communication tool for the energy industry; a thought-leading, energy lifestyle magazine, developed to help the industry answer some of the critical questions it is currently grappling with.
It is a bimonthly Magazine with topics covered as such renewables, waste-to-energy, future fuels, electric vehicles, smart energy, energy efficiency, new technology, energy security and more. We target to engage consumers by breaking down energy issues into simple to understand stories thus making a topic perceived to be relatively complex and boring interesting and actionable.
• The Magazine highlights what organizations are doing across board to ease on matters impacting the communities.
• We cover the wholes spectrum of Oil and Gas, upstream and downstream, from energy generation, source, transmission, distribution and retail in renewables, wind, solar, storage, hydro, gas and smart energy.
• The magazine offers you a chance to speak to your core customers in a language they understand and take action.
Encyclopedia of Gardening
Brief summary
Fully revised and updated edition of the world's finest and most authoritative source of gardening advice, from the experts at the RHS
Marking 20 years since first publication, the updated edition of the RHS Encyclopedia of Gardening is the classic reference for keen gardeners. Packed with unrivalled gardening advice you'll find guidance and step-by-steps on everything from pruning to propagation. Plus new topics reflect current trends including how to grow fruit and vegetables in containers and green roofs.
Whatever you’re level of skill in the great outdoors, expert tips and guidance from Editor Christopher Brickell and a team of specialist contributors, the RHS Encyclopedia of Gardening will help you create and keep your garden perfect all year round.
ISBN:9781409383949
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Trusted Advice Your New Baby
Brief summary
Caring for your newborn during the first six months
From parenting Guru Dr Miriam Stoppard comes the Trusted Advice series; providing warm and reassuring advice and guidance for every step of the way. With a fresh, contemporary feel and affordable price, these books are perfect for reading cover to cover or to dip in and out of for quick reference.
Clear, concise directions show you how to feed, bathe, hold and deal with your baby in a reassuring way. Featuring step-by-step illustrations and photo demonstrations, this book presents essential information as clearly as possible.
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"
ISBN:9781405356527
Author:Miriam Stoppard
Through My African Eyes by Jeff Koinange
"Through My African Eyes!” is a concise narrative covering some of the major players in 20th century African politics. The book is rich with insights into the personal and intellectual underpinnings of many historical events in Africa. Chronicles of some pretty interesting Africans from warlords, soldiers, victims and politicians lend insight into Jeff’s celebrated journalistic style. Through his eyes we are made to understand the role of journalist’s as binders of our social fabric.
"Through My African Eyes” is very informative and quite humorous, utilizing a modern quick precise narrative style. He is able to describe complex global geopolitical issues with incisive analysis. The book surf’s one through the experience with speed and historical accuracy. We see the visual the words impart, rather than being stuck in prose. The best part is being able to walk the journey informed by a largely Kenyan perspective. Jeff outlines clearly how biased reportage can splinter any society and promote its disintegration by pandering to people’s lowest instincts.
The narrative draws out lesser-known aspects of his life. Jeff’s unblinking examination of his grandfather’s life is historically illuminating and serves as a symbolic bridge between the beginning and the end of colonialism. Jeff is the first African ever to win a Television Emmy and a George Foster Peabody. He merited the Vernon Jarrett Award as well as the prestigious! ‘Prix Bayeux’ for reportage that arrested global crises."
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