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Home Books Business Inside Coca Cola
How to Get to the Top KShs1,395.00 KShs1,326.00
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Emotional Intelligence Why it Can Matter KShs1,890.00 KShs1,690.00

Inside Coca Cola

KShs1,695.00 KShs1,611.00

Nuria Ranking: #486 in Business

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Brief summary
Inside Coca-Cola: A CEO’s Life Story of Building the World’s Most Popular Brand
This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story.
Isdell helped put out huge public relations fires (India and Turkey), opened markets (Russia, Eastern Europe, Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.

”

ISBN:9781250013712

Author:Neville Isdell

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SKU: 42a6845a557b Categories: Books, Business
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