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Buyology By Martin Lindstrom
Brief Summary
Buyology: Truth and Lies About Why We Buy and the New Science of Desire.
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:
• Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.
• Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves.
• "Cool” brands, like iPods trigger our mating instincts
• Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product.
• Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away.
Companies routinely copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars.
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
ISBN:9780385523882
Author:Martin Lindstrom
Premier Number Workbook-Pre-Unit
This Workbook teaches number recognition and numberwork progressing from simple to complex equations that include addition and subtraction.
Whilst there are colourful illustrations that will keep the child interested in learning, the book also has colouring, matching, sorting and drawing activities.
ISBN:2147483647
Author:Tony Njoroge
Orientalism
Brief Summary
In this highly acclaimed work, Edward Said surveys the history and nature of Western attitudes towards the East, considering Orientalism as a powerful European ideological creation – a way for writers, philosophers and colonial administrators to deal with the ‘otherness’ of Eastern culture, customs and beliefs.
He traces this view through the writings of Homer, Nerval and Flaubert, Disraeli and Kipling, whose imaginative depictions have greatly contributed to the West’s romantic and exotic picture of the Orient. In his new preface, Said examines the effect of continuing Western imperialism after recent events in Palestine, Afghanistan and Iraq.
ISBN:9780394740676
Author:Edward W. Said
From My Sisters Lips
Overview
Covered from head to toe with only her eyes visible, the sight of a Muslim woman on a western city street rarely fails to provoke a strong reaction. Feelings of shock, horror, repulsion, pity or even fear are not uncommon.
But have you ever wondered who it is behind the veil and what makes her tick? Ever wondered what her life is really like and whether her dreams, hopes and aspirations differ from yours? From My Sisters' Lips offers a rare glimpse into the lives of a community of women, most of whom are converts to Islam, and invites you to share their joys, sorrows, convictions and faith.
When Na'ima B Robert abandoned her western lifestyle and embraced Islam six years ago, it was not a decision taken lightly. Yet soon after she took her first tentative steps towards covering, she felt empowered; no longer judged on physical appearances alone, no longer seeking the approval to feel beautiful — or using her looks to wield power over men — the experience effected her greatly.
Before long she grew in confidence and courage. As she says, "Something just clicked." I thought, "Good, don't look; don't compare me with your latest squeeze, don't try and guess my measurements - my body is my own business!"' From My Sisters' Lips offers a glimpse into the lives of just some of the extraordinary women who, like herself, have chosen to live behind the veil.
What emerges is a vivid and intimate portrait of a sisterhood; as they speak candidly and with conviction on a diverse range of subjects ranging from marriage to motherhood, stereotypes, submission and self-image, we hear the strong, proud voices of those who are seldom heard.
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ISBN:9780593054413
Author:Na'ima B. Robert
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The Secret by Rhonda Byrne
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Five People You Meet In Heaven by Albom Mitch
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Working with Emotional Intelligence by Daniel Goleman
Brief summary
Do you have what it takes to succeed in your career?
The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, not even technical know-how or years of expertise. The single most important factor in job performance and advancement is emotional intelligence.
Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their importance, and shows how they can be fostered.
For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it's the essential ingredient for reaching and staying at the top in any field, even in high-tech careers.
And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.
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Drawing on unparalleled access to business leaders around the world and studies in more than 500 organizations, Goleman documents an astonishing fact: in determining star performance in every field, emotional intelligence matters twice as much as IQ or technical expertise.
Readers also discover how emotional competence can be learned. Goleman analyzes five key sets of skills and vividly shows how they determine who is hired and who is fired in the top corporations in the world. He also provides guidelines for training in the "emotionally intelligent organization," in chapters that no one, from manager to CEO, should miss.
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Love is in the air—but what does that mean for Greg Heffley? A Valentine's Day dance at Greg's middle school has turned his world upside down. As Greg scrambles to find a date, he's worried he'll be left out in the cold on the big night. His best friend, Rowley, doesn't have any prospects either, but that's a small consolation.
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The Big Book of Customer Service Training Games
Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, brainstorming, and debate.
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Encyclopedia of Gardening
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The challenge facing President Jack Ryan is an old one with a terrifying new twist. The international stalemate with North Korea continues into its seventh decade. A young, untested dictator is determined to prove his strength by breaking the deadlock. Like his father before him, he hangs his plans on the country’s nuclear ambitions. Until now, that program was impeded by a lack of resources. However, there has been a dramatic change in the nation’s economic fortune. A rich deposit of valuable minerals have been found in the Hermit Kingdom. Coupled with their nuclear capabilities, the money from this find will make North Korea a dangerous force on the world stage.
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Wattsup Magazine Hard Cover
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Watts up magazine is East Africa’s newest and only communication tool for the energy industry; a thought-leading, energy lifestyle magazine, developed to help the industry answer some of the critical questions it is currently grappling with.
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Insurgent
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