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rob’s Basic Electronics, Twelvth Edition, is written for the beginning student pursuing a technical degree in Electronics Technology. In covering the fundamentals of electricity and electronics, this text focuses on essential topics for the…
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The Soul of the New Consumer What We Buy and Why in the New Economy
Brief Summary
The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Taste-space will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations.
No longer confined by gender, age, ethnicity or income, they are breaking down barriers, shattering stereotypes and redefining the very meaning of consumerism and the marketplace. From traditional to online retailing, from tracking cool-hunters to exploring taste-pace, The Soul of the New Consumer unearths the very essence of New Consumer's behavior - their drive for authenticity - and goes far beyond the simple concepts of how we shop or what we buy to answer the most important question of all: why.
Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what we buy and why. In an era of 'cheap is chic', wealthy shoppers haggle to win even the smallest discounts ; gray consumers buy more rap and techno music than anyone else and are the fastest growing group of internet users ; and the Web and the power of micro-marketing have revolutionized forever the means of wooing new customers.
New Consumers are taking over the world and redefining the very meaning of consumerism and the marketplace. As likely to be affluent over-fifties as ambitious under-thirties, New Consumers defy traditional marketing concepts and segmentation by age, gender or income. In pursuit of the authentic experience, New Consumers come together in their defining drive for all things 'real', in everything from food to fashion, foreign holidays to furniture, technology to spirituality. Their attention and interest have shifted from commodity to authenticity.
In an affluent world now saturated with affordable products there are three new scarcities - time, attention and trust. This major book shows how these can be won by 'giving the soul control' rather than putting customers on the 'customer is king' pedestal. Over the past decade, Lewis and Bridger have been at the forefront of researching the New Consumers - studying their lifestyles, observing behavior and watching the steady rise in their numbers, influence and economic power.
Here, for the first time and with example from Starbucks to Dyson, they report the results of their work, including Amex's use of computer technology to create intimate portraits of individuals - what the author's call 'taste-pace'. Regardless of product or service, for companies large and small, The Soul of the New Consumer gathers research from marketing, psychology, social trends and economics to present the first ever profile of the independent, individualistic, involved and well-informed consumers who are challenging the way marketing, selling and business are done.
ISBN:9781857882469
Author:David Lewis and Darren Bridger
Congo The Epic History of a People by David Van Reybrouck
Brief Summary
The gripping saga of one of the world's most devastated countries
The Democratic Republic of Congo currently ranks among the world's most failed nation-states, second only to war-torn Somalia. David Van Reybrouck's Congo: The Epic History of a People traces the history of this devastated nation from the beginnings of the slave trade through the arrival of Sir Henry Morton Stanley, the ivory and rubber booms, colonization, the struggle for independence, and the three decades of Mobutu's brutal rule. Van Reybrouck also examines the civil war—the world's deadliest conflict since the Second World War. Still raging today after seventeen years, the Congolese war is driven, in part, by the demand for the rare-earth minerals required to make cell phones.
Van Reybrouck has balanced hundreds of interviews with meticulous historical research to construct a many-dimensional portrait of the rich and convoluted history of Congo. Taking pains to seek out the Congolese perspective on the country's history, Van Reybrouck creates a panoramic canvas wherein the child soldiers whom he encounters in the eastern rebel territories talk candidly about their choices and misfortunes, and where elderly Congolese—some of them more than one hundred years old—reminisce about their lives in a country where the average life expectancy has dropped to forty-five.
Vast in scope yet eminently readable, both penetrating and deeply moving, Congo does for Africa what Robert Hughes's masterful and novelistic The Fatal Shore did for Australia. Van Reybrouck takes a deeply humane approach to political history, focusing squarely on the Congolese perspective and returning a nation's history to its people. Published to rave reviews in Belgium and the Netherlands in 2010, Congo has now been gracefully translated by the exceptional Sam Garrett, most recently the translator of Herman Koch's bestselling The Dinner.
ISBN:9780062200112
Author:David Van Reybrouck
JKF Primary Mathematics Learner’s Grade 5
The Rule of Four
Brief Summary
An Ivy League murder, a mysterious coded manuscript and the secrets of a Renaissance prince collide memorably in this debut novel that weaves together suspense and scholarship, high art and unimaginable treachery.
An Ivy League murder, a mysterious coded manuscript, and the secrets of a Renaissance prince collide memorably in The Rule of Four -- a brilliant work of fiction that weaves together suspense and scholarship, high art and unimaginable treachery.
It's Easter at Princeton. Seniors are scrambling to finish their theses. And two students, Tom Sullivan and Paul Harris, are a hair's breadth from solving the mysteries of the Hypnerotomachia Poliphili--a renowned text attributed to an Italian nobleman, a work that has baffled scholars since its publication in 1499. For Tom, their research has been a link to his family's past -- and an obstacle to the woman he loves.
For Paul, it has become an obsession, the very reason for living. But as their deadline looms, research has stalled -- until a long-lost diary surfaces with a vital clue. And when a fellow researcher is murdered just hours later, Tom and Paul realize that they are not the first to glimpse the Hypnerotomachia 's secrets.
Suddenly the stakes are raised, and as the two friends sift through the codes and riddles at the heart of the text, they are beginning to see the manuscript in a new light--not simply as a story of faith, eroticism and pedantry, but as a bizarre, coded mathematical maze.
And as they come closer and closer to deciphering the final puzzle of a book that has shattered careers, friendships and families, they know that their own lives are in mortal danger. Because at least one person has been killed for knowing too much. And they know even more.
From the streets of fifteenth-century Rome to the rarified realm of the Ivy League, from a shocking 500 year-old murder scene to the drama of a young man's coming of age, The Rule of Four takes us on an entertaining, illuminating tour of history--as it builds to a pinnacle of nearly unbearable suspense.
ISBN:9780440241355
Author:Ian Caldwell and Dustin Thomason
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DIARY OF A WIMPY KID LAST STRAW
Let's face it: Greg Heffley will never change his wimpy ways. Somebody just needs to explain that to Greg's father.
You see, Frank Heffley actually thinks he can get his son to toughen up, and he enlists Greg in organized sports and other "manly" endeavors. Of course, Greg is able to easily sidestep his father's efforts to change him. But when Greg's dad threatens to send him to military academy, Greg realizes he has to shape up . . . or get shipped out.
ISBN:141324920
Author:KINNEY JEFF
DIARY OF A WIMPY KID CABIN FEVER
The authorities are closing in, but when a surprise blizzard hits, the Heffley family is trapped indoors. Greg knows that when the snow melts he's going to have to face the music, but could any punishment be worse than being stuck inside with your family for the holidays?
ISBN:141343006
Author:KINNEY JEFF
Insurgent
One choice can transform you—or it can destroy you. But every choice has consequences, and as unrest surges in the factions all around her, Tris Prior must continue trying to save those she loves—and herself—while grappling with haunting questions of grief and forgiveness, identity and loyalty, politics and love.
Tris's initiation day should have been marked by celebration and victory with her chosen faction; instead, the day ended with unspeakable horrors. War now looms as conflict between the factions and their ideologies grows. And in times of war, sides must be chosen, secrets will emerge, and choices will become even more irrevocable—and even more powerful.
Transformed by her own decisions but also by haunting grief and guilt, radical new discoveries, and shifting relationships, Tris must fully embrace her Divergence, even if she does not know what she may lose by doing so. New York Times bestselling author Veronica Roth's much-anticipated second book of the dystopian DIVERGENT series is another intoxicating thrill ride of a story, rich with hallmark twists, heartbreaks, romance, and powerful insights about human nature.""
ISBN:7442928
Author:Veronica Roth
Full Force and Effect
A North Korean ICBM crashes into the Sea of Japan. A veteran CIA officer is murdered in Ho Chi Minh City, and a package of forged documents goes missing. The pieces are there, but assembling the puzzle will cost Jack Ryan, Jr. and his fellow Campus agents precious time. Time they don’t have.
The challenge facing President Jack Ryan is an old one with a terrifying new twist. The international stalemate with North Korea continues into its seventh decade. A young, untested dictator is determined to prove his strength by breaking the deadlock. Like his father before him, he hangs his plans on the country’s nuclear ambitions. Until now, that program was impeded by a lack of resources. However, there has been a dramatic change in the nation’s economic fortune. A rich deposit of valuable minerals have been found in the Hermit Kingdom. Coupled with their nuclear capabilities, the money from this find will make North Korea a dangerous force on the world stage.
There’s just one more step needed to complete this perfect plan…the elimination of the president of the United States.
ISBN:2147483647
Author:Mark Greaney
Wimpy Kid Do-It-Yourself Book
The Wimpy Kid Do-It-Yourself Book, you're the author, illustrator, and main character. Filled with loads of interactive pages and plenty of space to write your own life's story, this book is all you need to create your masterpiece.
Whatever you do, make sure you put it someplace safe after you finish. Because when you're rich and famous, this thing is going to be worth a fortune.
ISBN:141339665
Author:Kinney Jeff
Virgin Way
Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world have always dubbed (with a wink) the "Virgin Way.”
This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you.”
This is a unique book on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected.""
ISBN:1591847564
Author:Richard Branson
Why Nations Fail by Daron Acemoglu and James A. Robinson
Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine? Is it culture, the weather, geography?
Perhaps ignorance of what the right policies are? Simply, no. None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence?
Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take just one of their fascinating examples, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The south forged a society that created incentives, rewarded innovation, and allowed everyone to participate in economic opportunities.
The economic success thus spurred was sustained because the government became accountable and responsive to citizens and the great mass of people. Sadly, the people of the north have endured decades of famine, political repression, and very different economic institutions—with no end in sight. The differences between the Koreas is due to the politics that created these completely different institutional trajectories.
Based on fifteen years of original research Acemoglu and Robinson marshall extraordinary historical evidence from the Roman Empire, the Mayan city-states, medieval Venice, the Soviet Union, Latin America, England, Europe, the United States, and Africa to build a new theory of political economy with great relevance for the big questions of today, including: - China has built an authoritarian growth machine.
Will it continue to grow at such high speed and overwhelm the West? - Are America’s best days behind it? Are we moving from a virtuous circle in which efforts by elites to aggrandize power are resisted to a vicious one that enriches and empowers a small minority? - What is the most effective way to help move billions of people from the rut of poverty to prosperity?
More philanthropy from the wealthy nations of the West? Or learning the hard-won lessons of Acemoglu and Robinson’s breakthrough ideas on the interplay between inclusive political and economic institutions? Why Nations Fail will change the way you look at—and understand—the world."
DIARY OF A WIMPY KID
It's a new school year, and Greg Heffley finds himself thrust into middle school, where undersized weaklings share the hallways with kids who are taller, meaner, and already shaving. The hazards of growing up before you're ready are uniquely revealed through words and drawings as Greg records them in his diary.
In book one of this debut series, Greg is happy to have Rowley, his sidekick, along for the ride. But when Rowley's star starts to rise, Greg tries to use his best friend's newfound popularity to his own advantage, kicking off a chain of events that will test their friendship in hilarious fashion.
ISBN:141324906
Author:KINNEY JEFF
DIARY OF A WIMPY KID DOG DAYS
t's summer vacation, the weather's great, and all the kids are having fun outside. So where's Greg Heffley? Inside his house, playing video games with the shades drawn.
Greg, a self-confessed "indoor person," is living out his ultimate summer fantasy: no responsibilities and no rules. But Greg's mom has a different vision for an ideal summer . . . one packed with outdoor activities and "family togetherness."
Whose vision will win out? Or will a new addition to the Heffley family change everything?
ISBN:141331973
Author:KINNEY JEFF
How To Write
Are you sometimes unsure of how to write a business letter or a social note? Do you come up blank when you have to compose a press release, a complaint, a request for a credit check, or a wedding invitation?
Now there’s help. Every form of written correspondence has its own protocol, and this authoritative yet easy-to-use reference book presents the best advice on writing all of them.
How to Write It includes models and advice for virtually any situation, ranging from direct-mail pieces to party invitations, resumes to collection letters, proposals to notes of congratulation, product orders to thank-you notes. Your complete guide to everything you need to write, this indispensable volume also includes:
A time-saving compendium of over 250 samples that can be used as templates to suit any situation.
Grammar and punctuation guides
An appendix on bias-free language for the new millennium
How to adapt traditional forms of communication
to e-mail and the Internet without losing any clarity of expression.
Forms of address for everyone from your next-door neighbor to royalty.
How to Write It deals with every type of letter and document, from the ones we enjoy writing to the ones we dread. Indexed for immediate answers, this quick-reference guide is an invaluable tool for every home, business, or classroom writer.
ISBN:1607740322
Author:LAMB SANDRA E.
The Boy in the Striped Pyjamas by John Boyne
Berlin 1942
When Bruno returns home from school one day, he discovers that his belongings are being packed in crates. His father has received a promotion and the family must move from their home to a new house far far away, where there is no one to play with and nothing to do.
A tall fence running alongside stretches as far as the eye can see and cuts him off from the strange people he can see in the distance.
But Bruno longs to be an explorer and decides that there must be more to this desolate new place than meets the eye. While exploring his new environment, he meets another boy whose life and circumstances are very different to his own, and their meeting results in a friendship that has devastating consequences.
Working with Emotional Intelligence by Daniel Goleman
Brief summary
Do you have what it takes to succeed in your career?
The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, not even technical know-how or years of expertise. The single most important factor in job performance and advancement is emotional intelligence.
Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their importance, and shows how they can be fostered.
For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it's the essential ingredient for reaching and staying at the top in any field, even in high-tech careers.
And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.
Comprehensively researched, crisply written, and packed with fascinating case histories of triumphs, disasters, and dramatic turnarounds, Working with Emotional Intelligence may be the most important business book you'll ever read.
Drawing on unparalleled access to business leaders around the world and studies in more than 500 organizations, Goleman documents an astonishing fact: in determining star performance in every field, emotional intelligence matters twice as much as IQ or technical expertise.
Readers also discover how emotional competence can be learned. Goleman analyzes five key sets of skills and vividly shows how they determine who is hired and who is fired in the top corporations in the world. He also provides guidelines for training in the "emotionally intelligent organization," in chapters that no one, from manager to CEO, should miss.
Working with Emotional Intelligence could prove to be the most important reference for bottom-line businesspeople in the first decades of the 21st century
ISBN:9780553378580
Author:Daniel Goleman
Reckless
Once upon a time, Tracy Whitney was one of the best thieves in the business. Then she settled down and had a child—a beautiful, bright, mischievous boy who was the center of her life. Tracy planned to spend the rest of her days quietly, living anonymously deep in the stunning Colorado mountains, devoted to raising her son. But tragedy forces her to face her greatest nightmare. Now, with nothing left to protect, this superb con artist, jewel thief, computer wizard, and cat burglar returns to the hunt, more dangerous, ruthless, and reckless than ever. The world faces a new terror threat from Group 99, a diverse collection of global hackers intent on the collapse of capitalism and private wealth and the creation of a new world order. When the group turns to violence—kidnapping an American investigative journalist, shooting a British military hostage, and blowing up an international industrialist—the mysterious woman pulling their strings, a wily and wealthy American known only as Althea, becomes the CIA’s most sought criminal. But their only hope of finding her is a woman with a dark and dangerous past of her own. A woman who has also successfully evaded detection by the authorities around the world: Tracy. Convinced that Althea is behind the deadly act that shattered her life, Tracy sets out on a global hunt to flush out her prey. But as she soon discovers, the truth is as elusive as her target. Hampered by corruption, lies, and enemies masked as allies, Tracy will be pushed to the brink, where she must face her darkest demons. All of her experience tells Tracy that the answers are right in front of her—if only she can look at the clues in the right way. Propelled by an unquenchable thirst for revenge, and with the fate of so many resting in her hands, just how reckless will Tracy become when she has nothing left to lose? An addictive tale of espionage, mystery, passion, greed, betrayal, and vengeance that takes you from the beautiful Rocky Mountains to Europe’s oldest and grandest cities, filled with a cast of intriguing characters both new and familiar, Sidney Sheldon’s Reckless is a glamorous thrill ride that will leave you breathless until its shocking end."
ISBN:2147483647
Author:Sidney Sheldon, Tilly Bagshawe
INFERNO BY DAN BROWN
In his international blockbusters The Da Vinci Code, Angels & Demons, and The Lost Symbol, Dan Brown masterfully fused history, art, codes, and symbols. In this riveting new thriller, Brown returns to his element and has crafted his highest-stakes novel to date.
In the heart of Italy, Harvard professor of symbology Robert Langdon is drawn into a harrowing world centered on one of history’s most enduring and mysterious literary masterpieces . . . Dante’s Inferno.
Against this backdrop, Langdon battles a chilling adversary and grapples with an ingenious riddle that pulls him into a landscape of classic art, secret passageways, and futuristic science. Drawing from Dante’s dark epic poem, Langdon races to find answers and decide whom to trust . . . before the world is irrevocably altered."
ISBN:804171540
Author:Dan Brown
Screw It, Let’s Do It Expanded
Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals.
Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business.
In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success.
Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages."
ISBN:753511497
Author:Richard Branson
The Secret by Rhonda Byrne
For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it.
In this book, you'll learn how to use The Secret in every aspect of your life -- money, health, relationships, happiness, and in every interaction you have in the world. You'll begin to understand the hidden, untapped power that's within you, and this revelation can bring joy to every aspect of your life.
The Secret contains wisdom from modern-day teachers -- men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.