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Brief Summary
After 4:30 rocketed the now reknown author, David G. Maillu, to become the most widely read, controversial and humorous writer in East Africa in the 1970s. Told in African traditional poetic or song-style, provocative and bluntly-critical, the book gives a refreshing and entertaining read.
It craftily unravels the problems of housewives, office secretaries, sex workers, with unusual frankness and remarkable clarity. Philosophically, Maillu penetrates beyond mere preoccupations with sex and reveals the pangs of moral purity in a culturally transitional African world governed by materialism. It is a must for champions of Women Liberation Movements.
You are likely to find three copies of this book within one family for, when the husband is reading it, he doesn’t want his wife to know he is reading it. When the wife is reading it, she doesn’t want her husband to know she is reading it. And finally when the mature children are reading it, they don’t want the parents to know that they are reading it. Why? Find out.
ISBN:9789966093370
Author:David G Maillu
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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