ENJOY FREE DELIVERY WITHIN NAIROBI FOR ORDERS ABOVE 10,000
Nuria App
Kenyan Shilling (KSh)
  • Kenyan Shilling (KSh)
  • United States (US) dollar ($)
  • Pound sterling (£)
  • Ugandan Shilling (UGX)
0 Wishlist
Login / Register
  • Home
  • Shop
  • Kenyan Books
  • Rare Books
  • Gift Card
  • Blog
  • Contact Us
  • SELL ON NURIA
  • VENDOR LOGIN
Menu
4 items KShs4,186.00
Browse Categories
  • Kenya Books
  • Rare Books
  • International Bestsellers
  • Self Help & Motivation
  • Fiction
  • Autobiography
  • Business
  • Children’s Books
  • Kids & Teens
  • African Interest
  • Educational Books
  • Romances & Thrillers
HELP / SUPPORT

0794 233 261

4 items KShs4,186.00
-37%
Click to enlarge
Home Books Business FINANCIAL MINDS by KC Rottok Chesaina
The Last Memory: When The Earth Began To Dream Again: It Begins With the West Crimes and Ends With Humanity’s Redemption it Turns Judgement into Meaning and Suffering into Song KShs3,000.00 KShs2,575.00
Back to products
Escort-In-Chief: Through the Eyes of a Physician - A Memoir by Dr Bundi Karau KShs1,700.00 KShs1,500.00

FINANCIAL MINDS by KC Rottok Chesaina

KShs3,000.00 KShs1,900.00

Nuria Ranking: #182 in Business

In stock

Purchase this product now and earn 4 Points!

What does it take to lead at the highest levels? In Financial Minds, KC Rottok Chesaina once again goes beyond the beans to uncover the raw, human stories of the most influential financial leaders.
This collection of deep-dive profiles reveals that the journey to the top is rarely a straight line. From overcoming childhood poverty in rural areas to navigating the high-stakes boardrooms of Sandton and international offices in Milan and London, these leaders share the pivotal moments that shaped them.
Inside, you will find:
• The Power of Resilience: How leaders turned personal tragedies, such as being orphaned or facing near-fatal accidents, into the fuel for their professional fire.
• Redefining Success: Insights from CEOs and CFOs who measure their legacy not by titles , but by the lives they influence and the ubuntu they practice daily.
• Leadership Unmasked: Personal accounts of battling imposter syndrome, managing the delicate balance of blended families, and finding sanctuary in hobbies like mountain climbing, poetry, and marathon running.
• Future-Ready Insights: Perspectives on the evolution of AI, the importance of sustainable reporting, and why culture really eats strategy for breakfast.
Financial Minds is more than a business book; it is a masterclass in the ‘intangible things’ — empathy, discipline, and conviction required to thrive in any industry. Whether you are an aspiring professional or a seasoned executive, these stories offer a powerful reminder that while technical skills may open doors, it is character and heart that keep them open.

Add KShs5,814.00 worth of products to your cart for free delivery within Nairobi!
Add to wishlist
Category: Business
Share:
Close
  • Shipping
  • Reviews (0)
  • Vendor Info
  • More Products
Shipping
Reviews (0)
Rated 0 out of 5
0 reviews
Rated 5 out of 5
0
Rated 4 out of 5
0
Rated 3 out of 5
0
Rated 2 out of 5
0
Rated 1 out of 5
0

Reviews

Clear filters

There are no reviews yet.

Be the first to review “FINANCIAL MINDS by KC Rottok Chesaina” Cancel reply

Your email address will not be published. Required fields are marked *


Vendor Info

Vendor Information

  • Store Name: KC Rottok Chesaina
  • Vendor: KC Rottok Chesaina
  • No ratings found yet!
More Products
-35%

THE CEO X FACTOR By KC Rottok Chesaina

Business
KShs3,000.00 KShs1,950.00
CEOs can build up a business from nothing or turn around a company that is on the verge of bankruptcy. Inspiring with their relentless drive, strong leadership and innovation that can turn whole industries on their heads, they are the dynamos of our economy. What is the X factor that ensures a CEO’s success? KC Rottok Chesaina seeks to uncover the unique personality traits, business acumen and leadership values that have turned CEOs into captains of industry. Based on extensive research and focused interviews with the leaders of some of South Africa’s top companies, including Vodacom, Bidvest, Capitec Bank, RMB, Dis-Chem, Discovery Health, Nedbank, Sanlam, Momentum, Curro, Exxaro, Harmony Gold and MTN, Chesaina’s book takes you to the heart of corporate South Africa. With real-life examples, The CEO X factor shows that reaching the top is about much more than money – it requires a very specific kind of character, straightforward strategies, a true focus on people and a value-driven approach.
Add to wishlist
Add to basket
Quick view
-50%

IFRS Pocket Book: includes IFRS for SME’s and Sustainability standards Guidance by KC Rottok

Business
KShs1,000.00 KShs500.00
This book contains cheat sheets, diagrams and flow charts for easy understanding of IFRS, IFRS FOR SMEs and IFRS Sustainability Reporting.
Add to wishlist
Add to basket
Quick view
-50%

CFO East Africa Magazine

Magazines
KShs500.00 KShs250.00
In this first sizzling edition of CFO EA magazine, we’ve got a prestigious line-up of finance executives, like East Africa Breweries Limited Group's Risper Genga Ohaga; Safaricom's Dilip Pal; KCB's Lawrence Kimathi and Dennis Musau from Stanbic Kenya and Uganda. Our regional tax features includes commentary from Lafarge Hima CFO Moses Aman, Canal Plus Rwanda’s Hermann Malan and ICEA Lion Tanzania’s Alfred Mtaki; while Diageo Emerging Markets CFO Kinya Kimotho shares her six life philosophies. Our out of the office accounts highlight Zep-Re CFO Rachael Gitonga in her running shoes, and DHL Express CFO Josephine Njoroge on the fairways.In this first sizzling edition of CFO EA magazine, we’ve got a prestigious line-up of finance executives, like East Africa Breweries Limited Group's Risper Genga Ohaga; Safaricom's Dilip Pal; KCB's Lawrence Kimathi and Dennis Musau from Stanbic Kenya and Uganda. Our regional tax features includes commentary from Lafarge Hima CFO Moses Aman, Canal Plus Rwanda’s Hermann Malan and ICEA Lion Tanzania’s Alfred Mtaki; while Diageo Emerging Markets CFO Kinya Kimotho shares her six life philosophies. Our out of the office accounts highlight Zep-Re CFO Rachael Gitonga in her running shoes, and DHL Express CFO Josephine Njoroge on the fairways.
Add to wishlist
Add to basket
Quick view
-40%Sold out

Masters of Money: Strategies for Success from the CFOs of South Africa’s Biggest Companies by KC Rottok Chesaina

Books
KShs2,000.00 KShs1,200.00
The chief financial officer (CFO) is critical to a company’s financial success. In Masters of Money, chartered accountant and entrepreneur KC Rottok Chesaina interviews 31 CFOs from South Africa’s top companies, most JSE-listed, to uncover their strategies for success. Masters of Moneygoes behind the scenes and allows students, professionals, entrepreneurs and managers to learn from the best. In sharing valuable lessons – learnt over many years – these finance leaders give readers the inside track to make it in the world of business. They share insights on the key elements of an effective strategy, the power of good communication, how to lead teams effectively, why values are important in the workplace, and how to deal with crises. Their stories show the human face behind the number cruncher and give readers a glimpse of the X-factor needed to rise to the top. FEATURED COMPANIES INCLUDE MTN South Africa, JSE, Old Mutual, FirstRand, Capitec, Nedbank, Investec, Sanlam, Redefine Properties, Liberty, Discovery, Aspen Pharmacare, Life Healthcare, Woolworths, Pick n Pay, Massmart, Nampak, Sasol, Impala Platinum, Barloworld, Anglo American Platinum, Harmony Gold, Kumba Iron Ore, PPC, Exxaro, Tourvest, Mr Price and Nando’s.
Add to wishlist
Read more
Quick view
-50%

BEYOND THE BEANS: Strategies for success from South Africa’s Top Financial Minds by KC Rottok Chesaina

Business
KShs3,000.00 KShs1,500.00
In Beyond the Beans, KC Rottok Chesaina challenges the outdated stereotype of accountants as mere "bean counters" and celebrates their transformation into influential leaders who shape both business strategies and societal outcomes. The book explores how accountants, once confined to managing financial figures, now play pivotal roles. These financial professionals leverage their expertise to drive growth, innovation, and long-term success in both the private and public sectors. Central to this transformation is the theme of grit, resilience, and perseverance. Many of the leaders featured have overcome significant challenges, illustrating how tenacity enables accountants to thrive in high-pressure environments. The book also highlights the importance of self-mastery, continuous growth, and empathy in leadership, showing how successful finance professionals are lifelong learners who lead with compassion and authenticity. The conversations stem from one-on-one interviews with CEOs, CFOs, Financial Managers and the leadership of prominent audit firms. The book includes commentary from the profession’s pioneers Wiseman Nkuhlu, Nonkululeko Gobodo and Jeff Van Rooyen. Diversity, inclusion, and transformation are also key themes, as the profession evolves to reflect a more inclusive and equitable environment. Whether in the private or public sector, accountants are now at the forefront of decision-making, guiding organisations through change and making a meaningful impact on society. Beyond the Beans portrays accountants as leaders who are planting the seeds for a better future.
Add to wishlist
Add to basket
Quick view
-60%

KIMULWON – the 630 life story by KC Rottok Chesaina

AutoBiography
KShs2,500.00 KShs990.00
At 10 p.m. on July 11, 2022, a deafening explosion on Langata Road echoed through the air as a car somersaulted over the tarmac, careening through three different roads before coming to a rest, an overturned wreck. Kimulwon Chesaina’s life ended abruptly, leaving a trail of mourning hearts in its wake. What were the events that led to this calamitous incident? Who was Kimulwon, beyond the headlines and the accident report? What were the triumphs and tribulations that defined his forty-eight-year existence? In this unvarnished narrative, meticulously documented by his sole brother, we journey through the intricate tapestry of Kimulwon's life. We delve into themes ranging from a historical connection with the formidable Moi family, to the scars of childhood trauma, the dynamics of political patronage, the complexities of love and separation, the battle for mental well-being, the shackles of generational patterns, the trials and triumphs of entrepreneurship, the call to public service, and the quintessence of ‘I went to Alliance’. This compelling account lifts the veil on a life that was both celebrated and challenged and will leave an indelible imprint on the hearts and minds of those who immerse themselves in this must-read narrative.
Add to wishlist
Add to basket
Quick view

Related products

-21%

Freakonomics

Books, Business
KShs1,890.00 KShs1,490.00
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They usually begin with a mountain of data and a simple question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics. Through forceful storytelling and wry insight, Levitt and Dubner show that economics is, at root, the study of incentives—how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of . . . well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, and—if the right questions are asked—is even more intriguing than we think. All it takes is a new way of looking. Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world." ISBN:2147483647 Author:Steven D. Levitt, Stephen J. Dubner
Add to wishlist
Add to basket
Quick view
-17%

Mastery by Robert Greene

Books, Business
KShs3,990.00 KShs3,300.00
Mastery synthesizes the years of research Robert Greene conducted while writing the international bestsellers The 48 Laws of Power, The 33 Strategies of War, and The Art of Seduction and demonstrates that the ultimate form of power is mastery itself. By analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Albert Einstein, and Leonard da Vinci, as well as by interviewing nine contemporary masters, including tech guru Paul Graham and animal rights advocate Temple Grandin, Greene debunks our culture’s many myths about genius and distills the wisdom of the ages to reveal the secret to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters."
Add to wishlist
Add to basket
Quick view
-5%

What Rich People Know

Books, Business
KShs1,495.00 KShs1,421.00
Part small-business manual, part how-to-get-rich guide, this succinct book reveals simple, practical, and innovative methods to enrich and enhance one's life and bottom line with the development of entrepreneurial skills. Topics such as motivation, marketing, managing people, interpersonal skills, and business systems and procedures are discussed. ISBN:2147483647 Author:Brian Sher
Add to wishlist
Add to basket
Quick view
-5%Sold out

The Transparent Leader

Books, Business
KShs2,495.00 KShs2,371.00
Drawing on his experience as a leader in some of the nation's largest corporations, Baum issues a convincing call for honest, ethical, "transparent" dealing throughout the business world. Baum outlines the management techniques he uses within and without the company to get outstanding results without skirting the rules or bending the truth. Baum maintains that by fostering trust, integrity and accountability at all levels within the corporation, managers can stop the erosion of employee loyalty, restore consumer trust in brands, products, and American business. Baum teaches executives fresh ways of managing Wall Street analysts, communicating with shareholders, and wading through the complex maze of social responsibility issues. As a member of six corporate boards, Baum offers unique insight into transparent leadership, including the advantages and pitfalls of corporate governance, and the pressures executives face in reporting earnings. He also discusses the importance of setting standards for ethical business practices, yet highlights the dangers of government regulations that may result in excessive compliance costs at the expense of shareholders, creative risk taking, and innovation. ISBN:2147483647 Author:Herb Baum, Tammy Kling
Add to wishlist
Read more
Quick view
-13%

Nudge by Richard H. Thaler and Cass R. Sunstein

Books, Business
KShs2,890.00 KShs2,500.00
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.
Add to wishlist
Add to basket
Quick view
-12%

The Wisdom of Teams by Jon R. Katzenbach and Douglas K. Smith

Books, Business
KShs2,500.00 KShs2,190.00
Teams -- the key to top performanceMotorola relied heavily on teams to surpass its competition in building the lightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half of each year's revenues from the previous five years' innovations. Kodak's Zebra Team proved the worth of black-and-white film manufacturing in a world where color is king. But many companies overtook the potential of teams in turning around tagging profits, entering new markets, and making exciting innovations happen -- because they don't know how to utilize teams successfully. Authors Jon R. Katzenbach and Douglas K. Smith talked with hundreds of people in more than thirty companies to find out where and how teams work best and how to enhance their effectiveness. They reveal:
Add to wishlist
Add to basket
Quick view
-5%Sold out

Egonomics

Books, Business
KShs1,295.00 KShs1,231.00
The Questions"Arrogant, self-centered, stubborn, " and "insecure" -- words that most people associate with ego. But in this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most people. In his landmark book, "Good to Great, " Jim Collins showed that one of two key traits defined leaders who transformed organizations from good to great: humility. But if humility is so powerful, why don't more of us have it? Why does ego allow us to reach good results but never great ones, unless balanced by humility? Why do we need ego to personally succeed, while having it often interferes with the success we pursue? The Answers Using five years of exhaustive research, Marcum and Smith provide compelling evidence and matter-of-fact answers on striking the balance between ego and humility to reach the next level of leadership. The authors include case studies to illustrate how ego subtly interferes with success but also how ego sparks the drive to achieve, the nerve to try something new, and the tenacity to conquer adversity. The Early Warning Signs We all have moments when ego costs us everything from an honest conversation to a job or promotion. Through cross-disciplinary research, egonomics reveals how to detect four early warning signs that ego is becoming a liability, including how: - being too competitive makes you less competitive - defending ideas turns into defending yourself - winning ideas can be halted by the creator's own intelligence and talent - desiring respect and recognition can interfere with success The Keys to Egonomic Health Three key principles keep ego healthy: - humility: striking the crucial balance between too much ego and not enough - curiosity: blending free thinking and discipline without bias - veracity: removing fear of giving or getting feedback to produce water-cooler honesty With a clear focus on elevating the way you do business, "egonomics" is a liberating approach to becoming a rare and respected leader. ISBN:2147483647 Author:David Marcum, Steven Smith
Add to wishlist
Read more
Quick view
-5%Sold out

Perfect Phrases for Professional

Books, Business
KShs1,895.00 KShs1,801.00
Put these words to work for you! Learn the gift of gab and get closer to your dream job This latest addition to the bestselling Perfect Phrases series is a must-read for anyone who dreads networking or who has ever fumbled or frozen during important and possibly career-changing conversations. "Perfect Phrases for Professional Networking" arms readers with foolproof and versatile phrases that help them take advantage of virtually any professional networking opportunity. KNOW WHAT TO SAY IN ANY SITUATION From cocktail parties to industry conferences, association meetings, and even unexpected run-ins on the street, this book has all the tools you need to feel comfortable striking up a conversation, steering it in the right direction, and following up effectively. Whether you're looking for a promotion, considering a career change, or just hoping to update that rolodex for a rainy day, this handy resource has you covered--including new-media tactics such as e-mail etiquette, rules for social networking, and the proper way to leave a blog comment. Author Susan Benjamin shows you how to: Break the ice Use personal connections to create a conversation Steer the conversation toward leads Ask for an invitation to an exclusive gathering Get through to someone who's putting you off Get new leads from an old contact Perfect your elevator pitch Send a cold e-mail that gets a response Make the most of online networking functions No matter how tough networking is for you, the Perfect Phrases format makes it simple for you to start building connections today. ISBN:2147483647 Author:Susan Benjamin
Add to wishlist
Read more
Quick view
-12%

The Everything Store by Brad Stone

Books, Business
KShs1,800.00 KShs1,590.00
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. THE EVERYTHING STORE will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
Add to wishlist
Add to basket
Quick view
-5%

The Big Book of Customer Service Training Games

Books, Business
KShs2,495.00 KShs2,371.00
Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, brainstorming, and debate. As a result of these exercises, employees will learn how to create a rapport with the customer, how to focus on the unique needs of individual customers, how to maintain a positive attitude, and more." ISBN:2147483647 Author:Peggy Carlaw, Vasudha Deming, Vasudha Kathleen Deming
Add to wishlist
Add to basket
Quick view
-5%Sold out

Accidental Empires

Books, Business
KShs1,495.00 KShs1,421.00
Computer manufacturing is--after cars, energy production and illegal drugs--the largest industry in the world, and it's one of the last great success stories in American business. Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on the astoundingly odd personalities at its core--Steve Jobs, Bill Gates, Mitch Kapor, etc. and the hacker culture they spawned as it does on the remarkable technology they created. Cringely reveals the manias and foibles of these men (they are always men) with deadpan hilarity and cogently demonstrates how their neuroses have shaped the computer business. But Cringely gives us much more than high-tech voyeurism and insider gossip. From the birth of the transistor to the mid-life crisis of the computer industry, he spins a sweeping, uniquely American saga of creativity and ego that is at once uproarious, shocking and inspiring. ISBN:2147483647 Author:Robert X. Cringely
Add to wishlist
Read more
Quick view
-5%Sold out

Out Think

Books, Business
KShs1,155.00 KShs1,098.00
We've entered a new era. Call it the age of imagination, ideation, conceptualization, creativity, innovation--take your pick. Creativity, mental flexibility, and collaboration have displaced one-dimensional intelligence and isolated determination as core ingredients of competitive advantage. But these methods and mindsets needed to drive innovation are only found by tapping into the discretionary levels of passion, creativity and initiative within us. This is where Out Think leadership comes in. In each chapter a key idea, behavior, or mindset shift is presented. The shift is illustrated through unparalleled interviews with business leaders conducted by the author. Techniques are described to show how the shift or idea can be implemented, with real-world examples. Assessments, exercises, and actionable messaging are highlighted throughout the audio book. Through interviews and collaboration with thought-leaders across industries, Out Think gathers insights, stories, and actionable take-aways, with an emphasis on results, that can drive the change that leaders want and need in their organizations. ISBN:2147483647 Author:G. Shawn Hunter
Add to wishlist
Read more
Quick view
-14%

The Personal MBA by Josh Kaufman

Books, Business
KShs2,900.00 KShs2,490.00
Brief Summary Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master. " " " ISBN:2147483647 Author:Josh Kaufman
Add to wishlist
Add to basket
Quick view
-5%Sold out

The Manager’s Guide to Strategy

Books, Business
KShs2,995.00 KShs2,846.00
Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level. All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations. The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. "The Manager's Guide to Strategy "shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers. ISBN:2147483647 Author:Roger A. Formisano
Add to wishlist
Read more
Quick view
-6%

Permission Marketing

Books, Business
KShs2,000.00 KShs1,890.00
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale. ISBN:2147483647 Author:Seth Godin
Add to wishlist
Add to basket
Quick view
-10%

Thrive by Arianna Huffington

Books, Business
KShs1,990.00 KShs1,790.00
Brief Summary In Thrive, Arianna Huffington makes an impassioned and compelling case for the need to redefine what it means to be successful in today's world. Arianna Huffington's personal wake-up call came in the form of a broken cheekbone and a nasty gash over her eye -- the result of a fall brought on by exhaustion and lack of sleep. As the cofounder and editor-in-chief of the Huffington Post Media Group -- one of the fastest growing media companies in the world -- celebrated as one of the world's most influential women, and gracing the covers of magazines, she was, by any traditional measure, extraordinarily successful. Yet as she found herself going from brain MRI to CAT scan to echocardiogram, to find out if there was any underlying medical problem beyond exhaustion, she wondered is this really what success feels like? As more and more people are coming to realize, there is far more to living a truly successful life than just earning a bigger salary and capturing a corner office. Our relentless pursuit of the two traditional metrics of success -- money and power -- has led to an epidemic of burnout and stress-related illnesses, and an erosion in the quality of our relationships, family life, and, ironically, our careers. In being connected to the world 24/7, we're losing our connection to what truly matters. Our current definition of success is, as Thrive shows, literally killing us. We need a new way forward. In a commencement address Arianna gave at Smith College in the spring of 2013, she likened our drive for money and power to two legs of a three-legged stool. They may hold us up temporarily, but sooner or later we're going to topple over. We need a third leg -- a third metric for defining success -- to truly thrive. That third metric, she writes in Thrive, includes our well-being, our ability to draw on our intuition and inner wisdom, our sense of wonder, and our capacity for compassion and giving. As Arianna points out, our eulogies celebrate our lives very differently from the way society defines success. They don't commemorate our long hours in the office, our promotions, or our sterling PowerPoint presentations as we relentlessly raced to climb up the career ladder. They are not about our resumes -- they are about cherished memories, shared adventures, small kindnesses and acts of generosity, lifelong passions, and the things that made us laugh. In this deeply personal book, Arianna talks candidly about her own challenges with managing time and prioritizing the demands of a career and raising two daughters -- of juggling business deadlines and family crises, a harried dance that led to her collapse and to her "aha moment." Drawing on the latest groundbreaking research and scientific findings in the fields of psychology, sports, sleep, and physiology that show the profound and transformative effects of meditation, mindfulness, unplugging, and giving, Arianna shows us the way to a revolution in our culture, our thinking, our workplace, and our lives.""" ISBN:2147483647 Author:Arianna Huffington
Add to wishlist
Add to basket
Quick view
delivery

QUICK DELIVERY

Swift dispatch

ONLINE PAYMENT

Multiple options

EXPERT SUPPORT

Help when you need it

WIDE VARIETY

Thousands of books

GLOBAL SHIPPING

Worldwide delivery

  • TALK TO US
    • 0794 233261 / 0724 670194
    • nuriakenyabookstore@gmail.com
    • The Bazaar Building, 1st Floor
  • About Nuria
    • Our Story
    • Blog
    • Contact Us
  • VENDORS
    • Sell on Nuria
    • Vendor Login
    • Privacy Policy
  • USEFUL LINKS
    • Delivery Policy
    • Returns
    • Gift Card Balance
digitals-app-store-button
google-play-button

We Accept

2023 NURIA KENYA All rights reserved
  • Menu
  • Categories
  • Kenya Books
  • Rare Books
  • International Bestsellers
  • Self Help & Motivation
  • Fiction
  • Autobiography
  • Business
  • Children’s Books
  • Kids & Teens
  • African Interest
  • Educational Books
  • Romances & Thrillers
  • Home
  • Shop
  • Gift Card
  • About Us
  • Nuria App
  • Contact Us
  • Wishlist
  • Login / Register
Shopping cart
Close
Sign in
Close

Lost your password?

No account yet?

Create an Account
Shop
Sidebar
0 Wishlist
4 items Cart
My account