In celebration of the 10th anniversary of the landmark book Freakonomics comes this curated collection from the most readable economics blog in the universe. It’s the perfect solution for the millions of readers who love all things Freakonomics. Surprising and erudite, eloquent and witty, When to Rob a Bank demonstrates the brilliance that has made the Freakonomics guys an international sensation, with more than 7 million books sold in 40 languages, and 150 million downloads of their Freakonomics Radio podcast.
When Freakonomics was first published, the authors started a blog—and they’ve kept it up. The writing is more casual, more personal, even more outlandish than in their books. In When to Rob a Bank, they ask a host of typically off-center questions: Why don’t flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken?
Over the past decade, Steven D. Levitt and Stephen J. Dubner have published more than 8,000 blog posts on Freakonomics.com. Many of them, they freely admit, were rubbish. But now they’ve gone through and picked the best of the best. You’ll discover what people lie about, and why; the best way to cut gun deaths; why it might be time for a sex tax; and, yes, when to rob a bank. (Short answer: never; the ROI is terrible.) You’ll also learn a great deal about Levitt and Dubner’s own quirks and passions, from gambling and golf to backgammon and the abolition of the penny.
Steven D. Levitt, a professor of economics at the University of Chicago, was awarded the John Bates Clark medal, given to the most influential American economist under forty. He is also a founder of The Greatest Good, which applies Freakonomics-style thinking to business and philanthropy.
Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He quit his first career—as an almost-rock-star—to become a writer. He has since taught English at Columbia, worked for The New York Times and published three non-Freakonomics books.
ISBN:2147483647
Author:Steven D. Levitt, Stephen J. Dubner
Winnie –
Some books you read. Others you feel.
Forced Reset is one you feel.
Knowing the author personally makes this book even more powerful for me. I have witnessed her journey, the quiet resilience, the professional evolution, the courage to step into unfamiliar spaces and grow beyond them. To now see her put those lived experiences into words feels deeply moving.
This book is not written from theory. It is written from lived transformation.
There is something incredibly brave about pausing, reflecting, and sharing the lessons that come from life’s unexpected resets. And there is something even more powerful about choosing growth over bitterness, clarity over confusion, and purpose over fear.
Reading Forced Reset felt like watching someone I deeply respect step fully into her voice.
I am not just impressed, I am incredibly proud.
Proud of the growth.
Proud of the vulnerability.
Proud of the leadership she embodies through her story.
This book will resonate with anyone who has ever had their plans interrupted and wondered what next. It is a reminder that sometimes a reset is not an ending, it is refinement.
Congratulations on this milestone. The growth is evident. The impact will be lasting.
lydis.kay –
Forced Reset is of those books that feels like a conversation with a friend who truly understands how unsettling unexpected change can be. Leonora writes with so much honesty and compassion, especially for anyone navigating a career pause or life reset they didn’t plan for.
What I appreciated most is that she doesn’t rush you to “fix” everything. Instead, she helps you pause, reflect, and rebuild with clarity and confidence. She is practical but gentle, exactly what you need when things feel uncertain.
If you are going through a transition or know someone who is, this book is comforting, empowering, and very real. Highly recommend.
Lydia Kilonzo –
Forced Reset is of those books that feels like a conversation with a friend who truly understands how unsettling unexpected change can be. Leonora writes with so much honesty and compassion, especially for anyone navigating a career pause or life reset they didn’t plan for.
What I appreciated most is that she doesn’t rush you to “fix” everything. Instead, she helps you pause, reflect, and rebuild with clarity and confidence. She is practical but gentle, exactly what you need when things feel uncertain.
If you are going through a transition or know someone who is, this book is comforting, empowering, and very real. Highly recommend.
Lydia Kilonzo –
Forced Reset is of one those books that feels like a conversation with a friend who truly understands how unsettling unexpected change can be. Leonora writes with so much honesty and compassion, especially for anyone navigating a career pause or life reset they didn’t plan for.
What I appreciated most is that she doesn’t rush you to “fix” everything. Instead, she helps you pause, reflect, and rebuild with clarity and confidence. She is practical but gentle, exactly what you need when things feel uncertain.
If you are going through a transition or know someone who is, this book is comforting, empowering, and very real. Highly recommend.