From unpaid invoices to powerful influence, From Red to Green is a captivating journey of grit, growth, and game-changing sales wisdom. In this refreshingly honest and skillfully narrated book, Byron Osiro pulls back the curtain on the real world of sales, not the textbook version, but the one marked by betrayal, resilience, breakthroughs, and impact. Set against a uniquely African backdrop, this story moves beyond boardrooms and balance sheets into the heart of what truly drives results: relationships rooted in value. You will walk with Byron through setbacks that tested his integrity, ideas that were stolen, and contracts that collapsed, only to witness how those very moments became the catalysts for remarkable growth. This book is not just about making sales; it is about making sense, building trust, and moving from transactional to transformational.
Within these pages, you will uncover:
- Real-life stories that blend humour, hustle, and hard truths
- Actionable sales strategies that align with modern business values
- Lessons on ethical leadership, strategic execution, and navigating tough markets
- African experiences told with boldness, clarity, and authenticity
Whether you are a sales professional, entrepreneur, corporate leader, or just someone trying to turn your red seasons into green ones, this book will meet you where you are and show you the road ahead. The journey is not easy. But it is worth it. And it starts here.


































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