Brand Fusion-Riding the Wave of Genericization by WINSTONE SHARRAD MUSEBE

Trumble is a minimum-security federal prison, a "camp," home to the usual assortment of relatively harmless criminals--drug dealers, bank robbers, swindlers, embezzlers, tax evaders, two Wall Street crooks, one doctor, at least five lawyers. And three former judges who call themselves the Brethren: one from Texas, one from California, and one from Mississippi. They meet each day in the law library, their turf at Trumble, where they write briefs, handle cases for other inmates, practice law without a license, and sometimes dispense jailhouse justice. And they spend hours writing letters. They are fine-tuning a mail scam, and it's starting to really work. The money is pouring in. Then their little scam goes awry. It ensnares the wrong victim, a powerful man on the outside, a man with dangerous friends, and the Brethren's days of quietly marking time are over. ISBN:2147483647 Author:John Grisham

Brief Summary Bode Bonner is the Republican governor of Texas. He has everything he ever wanted: money, power, influence. But something isn't right in his life -- everything feels too settled and easy. He longs for one more moment of excitement, one more challenge. Lindsay Bonner is Bode's wife, and she's bored too. Bored of Bode's womanizing, bored of the endless cocktail parties and receptions. She is desperate to break free of her bland, wealthy Texan lifestyle. And that moment comes when she saves a poor Hispanic boy's life. From that moment on, nothing will be the same for Bode and Lindsay Bonner. Their lives are about to change in ways they could never have predicted... Filled with dramatic and ingenious twists and turns, this is an addictively readable novel that delves deep into the dark heart of Texas. ISBN:2147483647 Author:Mark Gimenez

From Stephen R. Covey comes a profound, compelling, and groundbreaking book of next-level thinking that gives a clear way to finally tap the limitless value-creation promise of the "Knowledge Worker Age.”In the more than twenty-five years since its publication, the classic The 7 Habits of Highly Effective People has become an international phenomenon with more than twenty-five million copies sold. Tens of millions of people in business, government, schools, and families, and, most importantly, as individuals, have dramatically improved their lives and organizations by applying the principles of Stephen R. Covey’s classic book. The world, however, is a vastly changed place. Being effective as individuals and organizations is no longer merely an option—survival in today’s world requires it. But in order to thrive, innovate, excel, and lead in what Covey calls the "New Knowledge Worker Age,” we must build on and move beyond effectiveness. The call of this new era in human history is for greatness; it’s for fulfillment, passionate execution, and significant contribution.Accessing the higher levels of human genius and motivation in today’s new reality requires a change in thinking: a new mindset, a new skill-set, a new tool-set—in short, a whole new habit. The crucial challenge of our world today is this: to find our voice and inspire others to find theirs. It is what Covey calls the 8th Habit. So many people feel frustrated, discouraged, unappreciated, and undervalued—with little or no sense of voice or unique contribution. The 8th Habit is the answer to the soul’s yearning for greatness, the organization’s imperative for significance and superior results, and humanity’s search for its "voice.”Covey’s new book will transform the way we think about ourselves, our purpose in life, our organizations, and about humankind. Just as The 7 Habits of Highly Effective People ISBN:2147483647 Author:Stephen R. Covey

The Godfather: The Lost Years takes place in the years 1955-65, but it is built upon the story of that 'year of delicate political manoeuvring' - and how, in winning the battle of that year, Michael Corleone set the stage to lose the war: the war to make the Family legitimate, the war to keep the Corleones supremely in power, the war to stay true to his father's wishes, the war to give not just his Family but his family a safe and happy life. ISBN:99465477 Author:WINEGARDNER MARK

Brief Summary In this stunning follow-up to the global phenomenon The Da Vinci Code, Dan Brown demonstrates once again why he is the world’s most popular thriller writer. The Lost Symbol is a masterstroke of storytelling–a deadly race through a real-world labyrinth of codes, secrets, and unseen truths… all under the watchful eye of Brown’s most terrifying villain to date. Set within the hidden chambers, tunnels, and temples of Washington, D.C., The Lost Symbol accelerates through a startling landscape toward an unthinkable finale. As the story opens, Harvard symbologist Robert Langdon is summoned unexpectedly to deliver an evening lecture in the U.S. Capitol Building. Within minutes of his arrival, however, the night takes a bizarre turn. A disturbing object–artfully encoded with five symbols–is discovered in the Capitol Building. Langdon recognizes the object as an ancient invitation… one meant to usher its recipient into a long-lost world of esoteric wisdom. When Langdon’s beloved mentor, Peter Solomon–a prominent Mason and philanthropist–is brutally kidnapped, Langdon realizes his only hope of saving Peter is to accept this mystical invitation and follow wherever it leads him. Langdon is instantly plunged into a clandestine world of Masonic secrets, hidden history, and never-before-seen locations–all of which seem to be dragging him toward a single, inconceivable truth. As the world discovered in The Da Vinci Code and Angels & Demons, Dan Brown’s novels are brilliant tapestries of veiled histories, arcane symbols, and enigmatic codes. In this new novel, he again challenges readers with an intelligent, lightning-paced story that offers surprises at every turn. The Lost Symbol is exactly what Brown’s fans have been waiting for… his most thrilling novel yet. " " ISBN:307741905 Author:Dan Brown

The phenomenal bestseller FISH! has sold more than one million copies worldwide and has appeared on numerous bestseller lists. Now, with the FISH! Omnibus, readers can enjoy the wisdom of FISH! and its sequels FISH! TALES and FISH! STICKS in one book. FISH! is a powerful parable that will help you love the work you do - even if you can't always do work that you love. In this engaging metaphor, a fictional manager transforms a chronically unenthusiastic department into an effective team by applying ingeniously simple lessons learnt from Pike Place Fish, a wildly successful local fishmonger. The parable addresses today's most pressing work issues and offers easy to grasp, profound wisdom - the hallmark of a business classic. With FISH! TALES, readers can learn how people from four real-life businesses boosted morale and improved results by implementing the FISH! principles. Here are specific and tested techniques that can be put to use immediately in any kind of business or organisation - even at home. FISH! TALES features dozens of success stories, and it details a twelve-week programme with specific steps and action plans to help you find greater fulfilment - while inspiring those around you to do the same. In FISH! STICKS, the authors teach you how to create your own vision for your business - and to keep it alive and renewed through the tough and changing times, such as turnover in management and staff. FISH! STICKS will show you sustainable ways to establish an invigorating management style that really works. " ISBN:2147483647 Author:Stephen C. Lundin, Harry Paul, John Christensen

At seventeen, Sophia Amoruso decided to forgo continuing education to pursue a life of hitchhiking, dumpster diving, and petty thievery. Now, at twenty-nine, she is the Founder, CEO, and Creative Director of Nasty Gal, a $100+ million e-tailer that draws A-list publicity and rabid fans for its leading-edge fashion and provocative online persona. Her story is extraordinary—and only part of the appeal of #GIRLBOSS. This aspirational book doesn’t patronize young women the way many business experts do. Amoruso shows readers how to channel their passion and hard work, while keeping their insecurities from getting in the way. She offers straight talk about making your voice heard and doing meaningful work. She’s proof that you can be a huge success without giving up your spirit of adventure or distinctive style. As she writes, "I have three pieces of advice I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t let The Man get to you. OK? Cool. Then let’s do this.” "